While the original Wilbur's Feed & Seed has been in business since 1975, it changed ownership in 2010. The current owners have worked hard to maintain the loyalty of its customer base. Being the only feed store at the south end of Chico the make sure to stock everything you could need. From pet food to tack to exotic animal supplies that have it all. Be sure to check out one of the local horse show that they sponsor or ask about their discounts for 4-H and FFA members.